Who Is Binoid? A Brand File on the High-Volume Hemp Retailer

Binoid is a real, traceable company that sells legitimate products and has a genuinely poor business record — and our score weighs the whole picture. The ownership is clear and the catalog is broad and lab-tested, which is why this isn't an F for being a fly-by-night operation. But the documented record (an 'F' from the BBB, a wall of unanswered complaints, a 2.4-star Trustpilot) and a set of marketing claims that the public record contradicts add up to a brand that's hard to recommend on transparency and trust.

We'll be careful to separate what's a sourced fact (the BBB and Trustpilot records, the brand's own claims) from what's an unverified consumer complaint, and to credit what Binoid does fine — because fairness cuts both ways, even at the bottom of the scale.

Credit where it's due: on ownership, Binoid is transparent. The operating entity is Binoid LLC, a California company that started in 2018, and it's founded and run by a named, public person — Elan Lipin, who has given on-the-record interviews about building the company from "one person selling CBD at a gym." There are no anonymous shell layers here. On funding, it appears bootstrapped — we found no outside investors and, importantly, no evidence of any foreign ownership or funding. This pillar is genuinely Binoid's best, and it's why an otherwise rough profile doesn't fall even further.

Binoid runs a dual model: it produces its own house brands ("Binoid" and "Blazed") and resells other companies' products (you'll find names like 3Chi, Urb, and Koi in its store). That's a legitimate retail model, and it's reasonably clear about it. The transparency gaps are in the claims around it:

Binoid does post lab reports — it maintains a public lab-results page with COAs for both its house products and the brands it resells, which is better than nothing. But for a brand of its size, the disclosure is weak in ways that matter:

• No testing lab is named. The COAs reference "a registered laboratory" rather than identifying an accredited lab by name — so you can't assess the lab's credibility.
• Full-panel coverage isn't uniform. Some products demonstrate full contaminant panels; the brand's own FAQ only promises "potency, purity, compliance," which isn't the same as a guaranteed full panel on everything.
• Batch-matching is unclear — the repository is organized by product/brand, not in a way that obviously ties a report to the specific batch you'd receive.

Compare that to a brand like 3Chi, which names ISO-accredited labs and posts batch-specific PDFs. Binoid's "we test, trust us" posture is a meaningfully lower bar.

One specific, sourced discrepancy is worth calling out because it goes to credibility. Binoid's marketing describes "a team of over 50 people." But independent business databases — LinkedIn, ZoomInfo, and others — put its actual headcount at roughly nine, in a 1–10 range. We're not telling you the real number is exactly nine; we're telling you that the company's public claim and the independent data are far apart, and that's a documented gap. It has no Glassdoor profile, so the workplace picture is otherwise thin. We found no evidence of overseas labor.

This is the heart of the F, and it's all from the public record:

The BBB. Binoid LLC's Better Business Bureau profile carries an 'F' rating, the company is not BBB-accredited, and the profile specifically cites a failure to respond to roughly 29 complaints. An 'F' is the bottom of the BBB's scale, and "failure to respond" is itself the kind of thing that drives the grade down.

Trustpilot. Its Trustpilot score sits around 2.4 out of 5 ("Poor") across roughly a thousand reviews. (Note: a "4.9" figure circulates in some places, but it's contradicted by the live score — we cite the live one.)

In our view, Binoid is a legitimate but hard-to-trust operation, and that combination is exactly what an F looks like on a transparency score. You can find out who owns it, the products are real and tested, and there's no regulatory or legal cloud over it — those are real points in its favor. But you're buying from a company with an 'F' from the BBB, dozens of unanswered complaints, a "Poor" Trustpilot, lab reports that won't name the lab, and marketing claims (the GMP certification, "Made in USA," "50+ employees") that the public record either disputes or contradicts.

If you do buy from Binoid, go in expecting potential shipping and customer-service friction, pay with a method that lets you dispute a charge, and verify the COA for your specific product (and accept that you won't know which lab tested it). There are better-documented brands for nearly anything Binoid sells. An F (52/100) — and a clear example that "the products are fine" isn't the same as "the company is transparent and reliable." The full methodology shows every point; if Binoid corrects its record, we'll update the file (see the notice below).